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Woolmere Harlow Wool Rug

Woolmere Harlow Wool Rug

Hand-tufted wool pile for the room you live in most

$109$79

  • 1 rug, 160 x 230 cm, jute backing included
  • ✓ Hand-tufted New Zealand wool pile
  • ✓ Jute backing for a stable, grounded feel underfoot
  • ✓ Plant-based dye in a fade-resistant finish
✓ In stock SKU: WM-HAR-2030 Living Room Rugs
✓ 30-day returns
· Checked before dispatch

Woolmere Harlow Wool Rug

Hand-tufted wool pile for the room you live in most
We start with raw New Zealand wool because it holds its shape after years of foot traffic and still feels soft under a bare foot. Each Harlow rug is hand-tufted onto a jute backing, a combination that keeps the rug flat on the floor without a rubber underside that can crack over time. The wool is spun thick enough to spring back after a chair rolls across it, which matters in a living room where furniture moves. The color comes from plant-based dye baths, applied in small batches so the tone stays even from edge to edge. We finish the border with a cotton binding sewn by hand, which stops fraying at the corners long before the pile itself wears down. This is a rug built for the room where people actually sit, not a showroom piece.
CLEAN & SAFE INGREDIENT ASSURANCE
✓ New Zealand wool pile✓ Jute backing, no rubber underside✓ Plant-based dye, no synthetic pigment✓ Hand-sewn cotton binding✓ No fiberglass content✓ Safe for underfloor heating✓ Low-pile design, easy to vacuum
Packages How It Works Daily Guide 5 Reasons FAQ
CHOOSE YOUR SIZE

Pick the rug for your room

1 rug

A single Harlow for one main living space.
$79 $109
  • ✓ Tracked dispatch
  • ✓ Tamper-evident safety seal
  • ✓ Ideal for a first order
  • ✓ 30-day returns
Most popular

2 rugs

One for the living room, one for a connecting hallway or den.
$85 $115
  • ✓ Tracked dispatch
  • ✓ Lower per-unit price than a single order
  • ✓ One delivery, no repeat orders
  • ✓ 30-day returns
Best value

3 rugs

A matched set for open-plan living areas or a full room refresh.
$89 $119
  • ✓ Tracked dispatch
  • ✓ Lowest per-unit price
  • ✓ One delivery for the whole supply
  • ✓ 30-day returns
1-CLICK INSTANT ORDER

Express 1-Click Order (Name + Phone)

Selected Package: 2 rugs ($85)

Payment method
256-bit SSL Encrypted • Cash On Delivery Available

Returns within 30 days

You have 30 days from delivery to send a rug back under our Returns Policy. Contact our customer desk to arrange it.

Keeping the Harlow looking right

First Week

In the first week, vacuum lightly every other day to lift loose fiber from the tufting process.

Ongoing Care

After that, a weekly vacuum on low suction keeps the pile upright and clean.

Quick Tip

Use a rug pad underneath on hard flooring to stop slipping and add cushioning.

What to expect over time
Day 1
Pile feels dense and slightly stiff, this softens with the first few walks across it.
Week 1-2
Loose fiber shedding drops off noticeably after light daily vacuuming.
Month 1+
The wool settles into an even, springy pile that holds its shape under furniture.

Rolled, wrapped, and boxed

Each rug is rolled pile-side in, wrapped in kraft paper, and shipped in a fitted cardboard tube box. This keeps the wool from crushing flat during transit.

Owen Fairweather

Owen Fairweather

Master Weaver
22 years in wool textile production
A good living room rug has to survive furniture legs and kids running past it. We tuft the pile dense enough that it keeps bouncing back, year after year.
HOW IT'S BUILT

From raw wool to finished rug

01

Wool is sorted

Raw New Zealand wool is graded for thickness before it's spun into tufting yarn.

02

Tufted by hand

The yarn is tufted into a jute backing at set pile height, row by row.

03

Dyed in small batches

Plant-based dye is applied evenly across each rug in a single controlled bath.

04

Bound and finished

A cotton tape is hand-sewn around the border to lock the edge in place.

Five reasons people keep this rug for years

#1

Real Wool Pile

Full New Zealand wool, not a wool-look synthetic blend.

#2

Jute, Not Rubber

A backing that breathes and won't crack or peel over time.

#3

Hand-Bound Edges

Sewn cotton binding instead of a glued edge that lifts.

#4

Small-Batch Dyeing

Consistent color from corner to corner on every rug.

#5

Built for Real Rooms

Dense pile that holds up under chairs, tables, and daily foot traffic.

What people say about the Harlow

★★★★★

"The wool feels dense underfoot, not thin like the rugs I had before. It sits flat right out of the box too."

Marissa T. Customer
★★★★☆

"Shed a bit the first week like expected but settled down fast. Color is a nice warm taupe in person, matches the photos."

Devon K. Customer
★★★★★

"Bound edges are sewn tight, no loose threads after months under the coffee table."

Priya S. Customer

Common questions about this rug

Will the wool shed when it's new? +

Yes, some loose fiber comes off in the first few weeks. Regular vacuuming settles it, and shedding drops off noticeably after that.

Can I put this rug on top of a heated floor? +

Yes, wool and jute both handle underfloor heating fine. Avoid placing it directly over a vent.

How do I clean spills? +

Blot right away with a dry cloth, then a damp cloth with mild soap if needed. Avoid soaking the jute backing.

Does it come in other sizes? +

This listing is the 160 x 230 cm size. Check the size selector on the page for other dimensions we carry.

Delivery & payment Returns & refunds Terms & conditions
We accept: Cash on deliveryBank transfer